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Expertise · Public affairs

A public affairs consultancy: intelligence in the service of value.

Reputation + Sector + Institutional

Paris, Brussels, Europe and international, registered with the HATVP. We combine reputation, sector and institutional on a single continuum: 360 monitoring, mapping, advocacy, training, rapid response. Our proprietary tools and our eleven named methodologies are developed and maintained in-house. We launched one of the first tools for monitoring institutional documents.

20 000+
French and EU decision-makers monitored via Follaw.sv
4 114
HATVP-registered organisations mapped
4 557
interest representatives monitored via Follaw.sv
1 000
active societal semantic queries
5
ecosystems measured by the Social Impact Score
Our conviction

You have to go beyond the meeting.

The parliamentary or ministerial meeting is not an end point. It is a moment in a sequence. Real influence is decided before, during and after - on a continuum that most consultancies still treat as three separate subjects.

Before

Objectivation, preparation, sequencing of contacts. The biography that matters, a calibrated argument, documented points of vigilance.

During

Command of the message, reading of weak signals. The adviser’s silence, the phrase dropped in passing, the question that comes up twice.

After

Capturing the fallout, activating intermediaries, turning it into a decision. Tracking the amendment, the ministerial briefing, the public position.

This is where real influence is decided. And this is where we differ from traditional consultancies.

Public Affairs practice·Saper Vedere
The finding

Public affairs advice can no longer be a mere meeting.

The fragmentation of decision-making, the acceleration of the PLF and PLFSS cycles, the rise of territorial issues, the challenge to organisations’ social licence: everything pushes towards new tooling. A public affairs consultancy is no longer a contact directory. It is the ability to link, in a single movement, what is said in committee, what is at stake in the constituency and what emerges on social media.

We help our clients produce documents and statements that have a complete impact, with no offline / online boundary. The strategic line carried through to the amendment. The meeting prepared with the biography that matters. The alert that arrives before the bill is tabled.

Why change

Everything pushes towards a new method.

The general public’s attention has shifted from traditional media to social media. That is now where “it happens”. And public decision-makers have already adapted.

Preamble. Digital does not replace traditional branding, PR and public affairs actions. It becomes indispensable for them to keep their impact. Without a social presence, the ministry meeting, the public statement and the media campaign lose reach - and lose their echo in the debate.
72%

of French people get their news daily via social media

Against 53% via the print press. The centre of gravity of public attention has moved. A public affairs strategy that does not invest in the conversational layer is speaking in a room that is emptying.

Source · Cevipof
−15%

fewer evening-news viewers for France 2 (−12% for TF1) in 3 years

Over the same period, subscriptions to news accounts on YouTube and Instagram rose by 25% between 2021 and 2024. Legacy channels are losing their monopoly on framing public debate.

Médiamétrie · audience panels
68%

of political decision-makers monitor social media and adjust their positions according to the trends they observe

The social channel has become a legitimate signal of opinion for legislators. What happens on X, LinkedIn and TikTok lands in committee, in questions to the Government, in amendments.

Source · Ifop
↘

Face time with officials is becoming harder to obtain

Pressure from radical NGOs, stricter transparency requirements (HATVP, Transparency International), saturated agendas. Fewer quality meetings - and when a slot does come up, no second chance to deliver impact.

Field observation · ministerial cabinets
Key concept

Social media are a production economy where content = asset.

What is not produced does not exist. What does not circulate does not influence. For a message to carry beyond the ministry meeting or the parliamentary hearing, it must exist in a form that can be shared, quoted and indexed. Content becomes the asset that lets your public affairs strategy hold between high-level interactions.

01

Have enough assets in place

A calibrated editorial volume, formats adapted to each platform, a long-term narrative defended continuously.

+
02

That have a level of popular support

Real engagement, activated communities, identified intermediaries. Without this foundation, content stays invisible to those who decide.

+
03

But only as much as necessary to be visible and credible to political decision-makers

Not a logic of virality or a race for views. A logic of sufficient, qualitative coverage, targeted at the ecosystems legislators watch.

Whether you are seeking to influence a long-term business objective or to respond to a short-term societal crisis, the equation is now the same. Without these three ingredients combined, conventional investment (institutional lobbying, PR, events) loses 30 to 50% of its return.
Write to us →
Our approach

Five domains, one strategic continuum.

From a fine understanding of the terrain to real-time response, our clients move along a continuum that combines reputation, sector and institutional. Each domain opens its own dedicated page, which can be browsed by a human as well as by an AI agent.

01

Understand

Societal audit, stakeholder mapping, institutional and societal 360 monitoring. We make your ecosystem legible using our proprietary databases.

Proof. For a national social protection fund, weekly 360 monitoring and reactive alerts, which became a strategic resource for its management in dealings with parliamentarians over successive PLFSS cycles.
Explore the domain →
02

Territorial development

Four-tier approach, ultra-local mapping, identification of tenders, BOAMP and HATVP enrichment. A pipeline of local projects sustained over time.

Proof. For a European mobility group establishing itself in France, a four-tier territorial approach, tender wins in several metropolitan areas and the creation of a French subsidiary.
Explore the domain →
03

Advocacy & parliamentary

Support on the PLF and PLFSS, advocacy kit, requesting and preparing meetings. The strategic line carried through to the amendment.

Proof. Over several PLFSS cycles, our clients no longer merely endure the texts: we have had them amended on specific points of drafting or scope.
Explore the domain →
04

Public speaking & training

Three-pillar spokesperson training, media preparation, key messages, role-play. An operational message, calibrated to real audiences.

Proof. For a national sector fund, training for external and internal public statements; a multi-year programme renewed every year.
Explore the domain →
05

Rapid response, crisis & digital

Rapid-response unit, crisis unit, Social Impact Score, digital influence barometer across 5 ecosystems. Reaction within the hour, narrative taken back in hand.

Proof. For a multi-site national operator in a sector crisis, a rapid-response unit and 360 support. Approval of the safeguard plan, reactivation of political ties, a controlled trial.
Explore the domain →
Reading public opinion

What really weighs on decisions: we know how to read it.

Public opinion is no longer a quarterly poll. It is a living, fragmented matter, traceable continuously across three layers that our proprietary platforms cover simultaneously. Each layer feeds our audits, our mapping and our strategic recommendations.

20,000profiles

Qualified influencer panel

Political figures, journalists, sector opinion leaders, researchers, NGOs. Continuous tracking of their public statements and interactions. The basis of any recommendation on intermediaries.

If you need to go beyond the panel, we map all the key actors in your ecosystem: active communities, bridges, isolates, intermediaries. Influence is measured through the Social Impact Score across the 5 spheres that decide - press, politics, economy & finance, civil society, the European bubble.

Tool · Connexia · SIS Barometer
↑

Emerging narrative detection

Automated detection of the narratives rising on X, LinkedIn, TikTok, YouTube, specialist forums and petition platforms (National Assembly, Change.org, MesOpinions, Avaaz). Which weak signals will shape tomorrow’s debate - in committee, in the media or on the street.

Engine · Connexia · Proprietary LLM · AN, Change, MesOpinions, Avaaz
∆

Identification of shifts in opinion

Thanks to an algorithm combining semantics and artificial intelligence, we can model shifts in opinion within an ecosystem. Which arguments are tipping, which objections are gaining ground, which terms are mutating among supporters and detractors alike.

Proprietary algorithm · semantics & AI
These three layers continuously feed our societal audits, our stakeholder mapping, our meeting preparation and our rapid-response units. Public opinion ceases to be a blind spot in public affairs advice.
Deliverables in action

What you really receive, on your screens.

Territorial mapping, political matrices, market dashboards, hotline alerts, preparation briefs. Calibrated to your business cycles. No client data: we present the structure of each deliverable rather than real screenshots, in line with our contractual commitments.

Stakeholder mapping

County council, municipalities, urban community - an ultra-local grid.

Each decision-maker mapped with their mandate, their cabinet, their sector position. Continuously updated for the duration of the assignment.

ToolConnexia - societal monitoring and mapping.
LevelsThe grid is ultra-local.county councilmunicipalitiesurban community
Per decision-makerTheir mandate, their cabinet, their sector position.
FrequencyContinuously updated for the duration of the assignment.
Territory profile

Employment area, indicators, employers.

Zoom on the EPCI (inter-municipal authority). Population, framework market, key employers, higher education institutions. A reproducible standard for every strategic territory.

ToolConnexia - a territorial, sectoral or European view.
SectionsThe zoom is at EPCI level.populationframework marketkey employershigher education institutions
Market intelligence dashboard

A central view of tenders and renewals across your territorial footprint.

Switchable layers: current presences, strategic targets, open tenders, urgent renewals, history. Fed by a proprietary agent (BOAMP + TED Europa + HATVP enrichment), delivered in real time to your business development team.

Switchable layersYou switch on the layer you need.current presencesstrategic targetsopen tendersurgent renewalshistory
SourcesA proprietary agent: BOAMP, TED Europa, HATVP enrichment.
DeliveryIn real time, to your business development team.
Connexia · Influence graph

Communities detected in your conversational ecosystem.

The communities detected around your issue. The bridge is the node that carries information from one world to another. It is the one to convince first.

ToolConnexia - ecosystem mapping: communities, intermediaries, bridges.
Ecosystems readThe 5 ecosystems that decide.presspoliticseconomiccivil societyEuropean bubble
What we look forThe bridge: the one who carries information from one world to another.
Operational recommendations

Figures to meet, ranked and justified.

We do not deliver a neutral list: we recommend who to meet, in what order, with what message. Each name is justified by their role, their public positions and your exposure.

What the plan saysWho to meet, in what order, with what message.
Each nameIs justified, never left standing alone.their roletheir public positionsyour exposure
BarometerSocial Impact Score: an aggregated, comparable influence rating that identifies the intermediaries who are genuinely listened to.
Local + national political figures

Local executive, parliamentarians, departmental and regional elected officials.

Coverage of the 4 layers of influence (legitimacy, pressure, decision, influence). Linking local mandates with the territory’s national representatives. Continuously updated.

The 4 layersAll four are covered.legitimacypressuredecisioninfluence
ScopeLinking local mandates with the territory’s national representatives.local executiveparliamentariansdepartmental elected officialsregional elected officials
ToolFOLLAW.sv - agendas of the Élysée, Matignon, ministries, National Assembly, Senate.
Sector policy matrix

Parliamentary positions, indexed and compared.

Who says what, when, where. Questions to the Government, amendments, speeches, posts. A basis for anticipating the lines of force of a debate or a PLF/PLFSS vote.

What is indexedWho says what, when, where.questions to the Governmentamendmentsspeechesposts
ToolFOLLAW.sv - bills, amendments, sittings, committees; parliamentary questions, JORF, OJEU.
What it is forAnticipating the lines of force of a debate or a PLF/PLFSS vote.
Meeting preparation

Biography, experience, public positions, political career.

File delivered 2 working days before the meeting: biography, history of positions, key messages, argument, points of vigilance. A 1-hour preparatory meeting if the appointment is strategic.

In the fileFive blocks, always the same.biographyhistory of positionskey messagesargumentpoints of vigilance
Lead timeDelivered 2 working days before the meeting.
OptionalA 1-hour preparatory meeting if the appointment is strategic.
ToolFOLLAW.sv - parliamentary questions, National Assembly and Senate agendas, institutional media (Politico, Contexte, L'Informé).
WhatsApp hotline · Reactive alerts

The key piece of information that cannot wait for the twice-weekly report.

Systematic prioritisation: read now, within the hour, at leisure, good news, European topic. Reply within 24h to an incoming request, within 1h for a critical alert.

PrioritisationEach alert arrives with its level.read nowwithin the hourat leisuregood newsEuropean topic
Colour codeRed, orange, white, green, European.
Response timeWithin 1h for a critical alert, within 24h for an incoming request.
FrequencyEvery day, with a recap every morning.

Logos and named case studies are provided at the commercial stage to qualified contacts, under a confidentiality agreement.

Catalogue

What you receive, concretely.

Methodologies = how we work (audit, advocacy, rapid response, scoring…). Deliverables = what arrives on your screens: PDFs, dashboards, briefs, WhatsApp alerts. 12 standardised formats, grouped by moment of use: what recurs, what is triggered, what sets the framework.

01
Recurring

The underlying rhythm - what arrives without you asking.

These deliverables are planned from the scoping stage. You receive them at a fixed frequency, and they feed your monitoring, your committees and your decisions. The calibration (volume, depth) is set at launch.

Every day

WhatsApp hotline alerts

Red / orange / white / green / European prioritisation. Response within 1h on a critical alert. Recap every morning.

Twice a week

360 monitoring report

PDF on Monday and Thursday evenings. Institutional, reputational and societal sections. Strong signals up front, weak ones in the annex.

Twice a month

Internal newsletter

Plain-language summary for internal teams: clear rewording, issues synthesised, calls to action. Ready to circulate.

Once a month

Monitoring review

The month’s strong and weak signals. Trends. Medium-term alerts. Activation recommendations for the following month.

02
One-off

When an event is triggered - or when you see it coming.

A text comes out, a meeting is arranged, a parliamentary cycle opens, a controversy rises. These deliverables are triggered on demand or on a signal detected by our tools. They come out within a few hours to a few days.

On demand

Analysis note

Strategic decoding of a text, a news item, a positioning. Stance, issues, recommendations. 24-48h.

On demand

Stakeholder mapping

National and territorial. 4 layers of influence. Biographies, public positions, access points, recommendations on intermediaries.

2 days before the meeting

Preparation brief

D-2 working days: biography, history of positions, argument, points of vigilance, post-meeting follow-up.

During the cycle

PLF / PLFSS dashboard

Tracking of the articles and amendments of interest throughout the budget cycle. Real-time sharing of key documents.

On an event

Social Impact Score

Digital influence barometer across 5 ecosystems. Benchmark. Identification of the intermediaries genuinely listened to on your issue.

Activated within 2h

Rapid-response / crisis unit

Mobilisation of expertise, intensified monitoring, narrative taken back in hand. A single central point 24/7 until the crisis is over.

03
At launch

To set the framework - before committing your resources.

These deliverables are produced once, at the start of the assignment. They provide the diagnosis and the weapons. Without them, the recurring and the one-off work blind.

Phase 1 · 1-2 weeks

Societal audit

5 stages, 7 axes. A shared diagnosis before committing influence resources. Frames the strategy for 12-24 months.

Phase 2 · 3-4 weeks

Advocacy kit

Key messages, position papers, FAQs, sector arguments, biographies. The foundation of an aligned, repeatable message.

Proprietary tools

Three platforms we built for you.

We subcontract neither the analysis nor the technology. The entire chain - collection, analysis, deliverable - is developed and maintained in-house. Saper Vedere launched one of the first tools for monitoring institutional documents.

Institutional monitoring

Everything that happens in the institutions, in France and in Europe - as it happens.

  • Bills, amendments, sittings, committees
  • Parliamentary questions, JORF, OJEU
  • Agendas of the Élysée, Matignon, ministries, National Assembly, Senate
  • Reports from HAS, ANSM, the Cour des Comptes, IGAS
  • Institutional media (Politico, Contexte, L'Informé)
Societal monitoring and mapping

What is said about you, your sector and your issues - wherever it is said, and who is talking to whom.

  • X, LinkedIn, Bluesky, TikTok, Instagram
  • Panel of 20,000 qualified influencers
  • Petitions (AN, Change, MesOpinions, Avaaz)
  • Detection of rising narratives
  • Ecosystem mapping: communities, intermediaries, bridges
  • Integrated HATVP database: 2,700 clients, 220 agencies
  • A territorial, sectoral or European view
Influence barometer

Social Impact Score. A digital influence rating, aggregated and comparable, across the ecosystems that matter.

  • 5 ecosystems: press, politics, economic, civil society, European bubble
  • Score per ecosystem and overall score
  • Identifies the intermediaries who are genuinely listened to
  • Published on organisations and business leaders
11 methodologies

Named, reproducible, validated.

Each methodology has its deliverable, its consultants and its field evidence. Each sheet is a dedicated page that can be browsed by a human as well as by an AI agent.

Societal audit

5 stages, 7 axes, a shared diagnosis before committing your resources.

Explore the sheet →

Regulatory and sector audit

Anticipate the bills, amendments and tensions that weigh on your model.

Explore the sheet →

Stakeholder mapping

4 layers, national and regional grid, continuously updated.

Explore the sheet →

Institutional and societal 360 monitoring

Societal, reputational, institutional. Alerts within the hour, twice-weekly reports.

Explore the sheet →

PLF / PLFSS support

Amendment dashboard, stage-by-stage notes, activation recommendations.

Explore the sheet →

Territorial approach · 4 tiers

From an open project to a project to defend. One pipeline, one method.

Explore the sheet →

2027 election support

Upstream phase and in-flight phase. Political matrix + Social Impact Score.

Explore the sheet →

Spokesperson training

Tailored materials, role-play, individual debrief.

Explore the sheet →

Advocacy kit

Key messages, position papers, FAQs, sector arguments - speaking with one voice.

Explore the sheet →

Requesting & preparing meetings

From the letter to the fallout tracker, the meeting as the culminating moment.

Explore the sheet →

Rapid-response unit and crisis unit

Reaction within the hour, mobilisation of expertise, narrative taken back in hand.

Explore the sheet →
Sectors

Calibrated sector responses.

Six sector hubs with their issues and typical deliverables.

Health / Pharma / Social

PLFSS, innovations, health sovereignty

National funds, international laboratories, professional bodies, health NGOs.

IssuesPLFSS, market access, industrial sovereignty
 Federations / Professional bodies

Defend the model, objectify legitimacy

Professional bodies, public-service bodies, sector funds, learned societies.

IssuesSocietal audit, legitimacy, external and internal public statements
 Industry / Energy

Social licence, ZAN, European funding

Industrial operators, energy transition players, agro-industrial groups.

IssuesZAN, PPE3, Green Deal funding, local acceptability
 Local authorities / Territories

Sustain a pipeline of local projects over time

Urban service operators, public property companies, franchise networks, facility managers.

IssuesPublic service concessions, local tenders, renewals, new sites
 Corporate

Licence to communicate, business leaders, crisis

CAC 40 groups, luxury houses, tech, spirits, transport.

IssuesBusiness leader positioning, rapid-response unit, SIS barometer
 Institutional / Elections

Anticipate the post-2027 entourages

State information services, major public operators, institutional actors.

IssuesMapping of the primaries, candidates’ entourages, post-2027 doctrine

Logos and named case studies are added case by case, only with written contractual agreement.

What our methods deliver

Three cases, three terrains.

Anonymised cases. No named client reference is published without written contractual agreement. Named studies are provided at the commercial stage.

Health / Social protection

Governing information in exchanges with parliamentarians.

Client. A national social protection fund.
Challenge. Structuring management's exchanges with parliamentarians over a tense PLFSS (Social Security Financing Bill) cycle.
Approach. Weekly 360 monitoring, reactive alerts, strategic recommendations built into the budget cycle.
Result. An operational strategic tool renewed from one PLFSS cycle to the next. We have already had it amended on several points of drafting.
Mobility / Territories

Structuring the territorial development of a new entrant.

Client. A European mobility group.
Challenge. A pipeline of public tenders to be qualified simultaneously across several territories.
Approach. Four-tier territorial approach, three-times-weekly monitoring, national and local mapping.
Result. Creation of a French subsidiary, tender wins in several metropolitan areas.
Corporate / Crisis

Maintaining operations and regaining control of the narrative during the crisis.

Client. A national multi-site operator in a sector-wide crisis.
Challenge. A highly emotional trial and a safeguard plan to defend.
Approach. Societal audit, 360 support, rapid-response unit, continuous institutional monitoring.
Result. Approval of the safeguard plan, reactivation of political ties, a controlled trial.
FAQ

The questions our clients ask before they start.

How does Saper Vedere differ from a conventional public affairs consultancy?

In one team, we combine a detailed knowledge of how institutions work with advanced mastery of social media and analysis tools. Our methodologies are proprietary. Our platforms (Follaw.sv, Connexia) are developed in-house. We subcontract neither the analysis nor the technology.

Do you do lobbying?

We help our clients understand the ecosystem, build influence strategies and optimise their interactions with decision-makers. We scrupulously respect the HATVP framework. We do not draft amendments in place of parliamentarians, and we do not substitute ourselves for the party carrying the cause.

What is your geographical scope?

Paris, Brussels, Europe and international. We cover France (national, regional, ultra-local), the European Union (Commission, Parliament, Council, agencies, Committee of the Regions, EESC) and the international level through our partnerships.

How does a collaboration start?

A scoping meeting to align methodology, deliverable formats and timeline. Launch of the audit (regulatory, sectoral or societal, depending on the need) and a first mapping. Results presented at a strategic workshop. Annual action plan presented at the first quarterly steering committee, within 30 days of launch.

How many consultants work on a public affairs assignment?

A trio: a specialist in methodologies and in combining public affairs, influence, communications, social media and studies; a specialist in the subject of the assignment; and an operations lead in charge of delivery. A network of external experts is brought in according to the issues (parliamentarians, public-speaking trainers). A single point of contact for you.

Your issue deserves a method, not a sales meeting.

30 minutes to qualify your context, name your priorities and decide whether we are the consultancy you need.

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