Influence communications: our cases, our results

Result

Identifying the topics that bring the two narratives closer together or push them apart; a twin exercise that has become an SV signature for several CAC 40 CEOs.

CAC 40 industrial group

Paired company + CEO SIS

Challenge. Jointly measuring the perception of an industrial gases manufacturer and of its chief executive, who is exposed on low-carbon hydrogen and decarbonisation.

Approach. Two distinct but methodologically identical SIS, a cross-reading of company and CEO, multi-platform collection with Connexia.

Result

A monthly measurement that avoids mimicry and bluster; editorial discipline brought back to a readable contribution to the sector debate.

Mid-cap luxury company

Executive editorial strategy and monthly measurement

Challenge. A consistent executive voice on transmission, know-how and sustainability, without standardised ghostwriting. A sustainable pace of 1 to 2 LinkedIn posts a week.

Approach. Message house, editorial pillars, drafting in back-and-forth with the executive, monthly executive SIS, quarterly Connexia community mapping.

Result

Prioritising the topics to speak on and those not to feed; a short deliverable that management can use.

Sensitive industrial federation

Dedicated SIS barometer

Challenge. For a chemicals industry federation exposed on PFAS, site safety and decarbonisation: objectifying perception beyond the volume of mentions.

Approach. A dedicated SIS, Connexia collection, semantic analysis of the leading narratives, Connexia mapping of organised opponents and legitimate voices, monitoring and public affairs teams mobilised jointly.

Influence communications: an organisational narrative that is defensible, measurable and audible. The proof lies in the cases.

Three cases, three results.

Paired company + CEO SIS

Executive editorial strategy and monthly measurement

Dedicated SIS barometer

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