On the occasion of the launch of our Social Impact Score 40, we delved into a network where journalists play by their own rules. While 57% of them are on LinkedIn, their activity remains confined to a professional, academic, and ideological inner circle. Closed networks, highly targeted causes, strong political leanings… this first study reveals an ecosystem far less accessible than it seems. If you’re a CEO… LinkedIn might not be where the real action happens! Especially when you consider that the top CEO in the CAC 40 attracted only 42 unique likes from journalists in an entire year.
Join us on June 23 for our webinar to discover the full findings of the study.
