Nicolas Vanderbiest is a teaching assistant and PhD candidate at the Université Catholique de Louvain in Belgium. His thesis subject is “Reputation crises of organizations on social media”. He is the author of the highly-popular Reputatio Lab blog, which gathers a database of more than 530 social media crises. He also analyzes crises, astroturfing and social media phenomena for the media – previously at Rue 89, France Culture / La Première (Radio), currently for RTBF (TV). In Saper Vedere he acts as a special adviser, shaping processes and assuring quality of products, with his secret skill being bringing structure to Martin’s mess. His working language is French, speaking English with a distractingly strong accent.