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Social Media Audit

Showing organisations how they, their products and issues are perceived in social media. Unlocking the secrets of their ecosystem, their audience and surrounding communities. Identifying key opinion leaders and tactics to approach them.

Our core methodology

We perform our audit on :

On Twitter, we are able to :

  • Identify communities and key leaders of opinion
  • Analyse how the actors interact with others and engage with your brand
  • Analyze your editorial line and how it performs

On Instagram, we are able to :

  • Identify communities and key leaders of opinion
  • Analyse how the actors interact with others and engage with your brand
  • Analyze your editorial line and how it performs

On Facebook, we are able to :

  • Identify your audience demographically by having information about people interacting with you or visiting your website
  • Analyse how the actors engage with your brand compared to your competitors
  • Analyze your editorial line and how it performs

On Linkedin, we are able to :

  • Identify your audience, their sector and their department
  • Analyse how the actors interact with others and engage with your brand compared to your competitors
  • Analyze your editorial line and how it performs
Instagram & Twitter

I. Account communities analysis

  • Who is your audience? Who are you talking to?
  • What are the communities shaping your audience?
  • Who are the main opinion-leaders?
  • Is this audience strategic?
  • What strategy do you have to set up?
  • Community engagement evaluation
  • Analysis of the account’s editorial line
  • Strategy (customized)

Links between your mapped followers

Communities analysis

Account evaluation

Instagram & Twitter

II. Community Engagement Evaluation

  • The essential (see previous slide)
  • Who are your most active followers?
  • How do they interact with your account?
  • What do they say? Which narratives?
  • What are the most concerned communities?
  • Analysis of the account’s editorial line
  • Strategy (customized)

All the account followers

Active, engaged followers

Instagram & Twitter

III. The Editorial line evaluation

All the account followers

Engaged followers according to the thematic

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