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Information, reputation & crisis

Information, reputation & crisis

Keep track of your issue within specific communities, or even a highly focused group of individuals. Surveil the opinions and actions of both your supporters, and opponents.

PART 1 - Information, Reputation & Crisis

Emergency situation, terrorist attack, bad buzz or a reputation crisis? The Saper Vedere consulting team has multiple years of experience and unique expertise in crisis management and sensitive communications. Are you worried your reputation is facing a potential downfall, or maybe the crisis can still be averted? How and when can you determine it?

The Saper Vedere team helps you understand the concept of a crisis, its types and spreading methods. We then strategically and operationally support your organisation to solve any issues.

Our crisis team includes:

  • Nicolas Vanderbiest, an academic researcher specialising in reputation crisis, who has studied and analysed more than 500 online reputation crises and their impact on organisations;
  • Marina Tymen, former Air France spokesperson for 12 years, responsible for managing the company's social media during the Air France Rio-Paris crash and 9/11. She also launched and developed the French section of VOST, the emergency services online volunteer support community.
  • Gary Machado, who accumulates 10+ years of experiences dealing with emergency services and public safety specialists as Managing Director of the European Emergency Number Association (EENA112).

PART 2 - Monitoring

Community Monitoring

Nowadays, every single stakeholder claims to be a big data player by over-processing datasets. Most of the time, data visualisation simply displays the available information homogeneously, without giving constructive insights on how to benefit from it. Our methodology lets us look at every stakeholder and community involved in an issue separately, putting data in perspective.

Panel Monitoring

The vast majority of monitoring offered today is based on semantics, meaning it only relies on keywords, crawling through social media for content containing them. For instance, monitoring football news by only using the keyword “football” will not get you the just the latest comments by football influencers on last night’s game, but mostly irrelevant, non-influential tweets.

Using our ecosystem methodology ranking influencers on a specific issue, we set up monitoring tools which crawl data only from relevant key opinion leaders and communities, providing your organisation with pertinent intelligence to act smart and adapt your strategy accordingly.

Tailored alerts

Combining our techniques lets us offer custom warning systems along with specialised monitoring tools, alerting your team only in case of a major crisis or specific events they wish to follow.

Reputation audit and opinion mining

Ever enjoyed the peace of mind of an automated social media report, where you’re always one click away from relevant data about your performance, presented in a friendly manner? Well, we never did.

At Saper Vedere we strongly believe each organisation has different expectations, as each organisation has different strategies. This is why all of our reputation audits and opinion mining analyses are manually tailored to your needs. Only the human eye can understand the full context or the sentiment analysis concerning a brand, product or issue.

We apply the same methodology to map and visualise active stakeholders, their opinions and the state of the discussion, providing you with a complete, comprehensive overview of the situation.

PART 3 - Long-lasting crisis analysis

A communications crisis can last for months. In these cases, communications teams tend to suffer from permanent pressure, impacting productivity and creativity needed to come up with positive narratives, and both of these are key elements to remain in control of the issue.
Our tools can assess the likely duration of a crisis, and, especially in long periods, if hostile stakeholders are recruiting and engaging with new audiences or operating in a silo mentality.

Our analysis show:

  • The crisis dynamic evolution through its highlight peaks and the key moments where it recruits new stakeholders, beyond the key leaders of opinion already identified;
  • The crisis echo chambers, showing the different audiences exposed to the crisis, instead of focusing only on the spreaders. We prefer a receptive approach to see the big picture of all audiences affected, instead of reducing the crisis to acting stakeholders.

PART 4 – Media crisis

Nowadays, every single stakeholder claims to be a big data player by over-processing datasets. Most of the time, data visualisation simply displays the available information homogeneously, without giving constructive insights on how to benefit from it. Our methodology lets us look at every stakeholder and community involved in an issue separately, putting data in perspective.

Our Media crisis methodology can:

  • Identify active stakeholders;
  • Understand elements and individuals that trigger the crisis;
  • Provide rapid and accurate recommendations to limit the effects of the crisis.