Nowadays, nearly every influential stakeholder has an active Twitter account, whether they’re a journalist, politician, activist, NGO or corporate. Traditional stakeholder mapping has to therefore be upgrated by adding an essential component – a digital influence layer.
Whether your strategy requires you to be a social listener or a social influencer, it is crucial for any organisation to understand the digital ecosystem which it needs to fit into.
How do we set up this start list ?
You choose the ecosystem, the sector to be studied. If you know the main actors, they will be our starting point.
If you don’t know them, we start from conversations to identify the key actors.
Once the list completed, we extract their followers, we observe how they follow each other and we do the cartography.
Types of actors
Most influential actors
Observations and lessons
After-sales service evaluation, target identification, sector analysis, etc.
Definition of a customized and 360 degree-view methodology and corpus (Twitter, Facebook, Linkedin et Instagram). Our methodology is relational and scientific-based and aims at suppressing the noise.
The human and the machine combine for the analysis phase. It is visual and based on facts.
Different types of lessons can be generated. Lessons from ecosystems and relationships, opinions, stakeholders and benchmark of the competitors.
Strategies can be either public affairs related, marketing related or content related.
All of this process is followed by a support for activation, monitoring and evaluation.