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Our studies

L214 Ethique & Animaux : Les ingrédients d’une communication explosive

L’association L214 Ethique et animaux fête son dixième anniversaire en 2018 et monte significativement en puissance sur la scène médiatique depuis 2 ans. Son combat qui interroge nos modes de production et de consommation mais également les stratégies de communication des organisations militantes, trouve un écho médiatique et sociétal de plus en plus important. L’objet de notre article n’est pas de se positionner sur le fond idéologique de l’association ou la légitimité éthique/morale de son combat mais d’apporter des éléments de compréhension et de décryptage sur sa stratégie de communication, notamment digitale.

Mouvement anti-vaccins en France : quelle mobilisation digitale ?

Alors que le gouvernement français vient de rendre onze vaccins obligatoires, des voix s’élèvent pour faire part de leur indignation et de leur colère. Une communauté anti-vaccins s’est créée sur les réseaux sociaux et cette dernière gagne en visibilité. Qui compose cette communauté ? Qui sont les porte-étendards de cette cause ? Quels sont leurs arguments ?

A Russian influence on the French elections?

Since Donald Trump’s election, numerous accounts and theories of Russian influence in Western elections have surfaced, often citing the role of Russian media outlets such as Sputnik or Russia Today. What are the hard facts? Who is actually responsible for spreading Russian disinformation?

#SOTEU 2016: Who actually listened to and talked about President Juncker’s speech?

As a world’s first, Saper Vedere analysed how the annual State of the Union speech of EC President Jean-Claude Juncker spread among Europeans. Who did it reach and how?

Paris Air Show 2017 : Airbus wins the digital battle

The world-famous annual expo of the aviation sector, the Paris Air Show, also serves a commercial battleground for the aviation industry. But how is it carried out on Twitter? Who are the parties that use - or abuse - that opportunity? Which aviation giant deserves a prize for best digital comms?

Did Trump really win the first debate? No, he just made you think he did.

In the wake of 2016’s first U.S. presidential debate, amid a flurry of poll results pointing to Democratic candidate Hillary Clinton as a victor of the debate, Republican candidate Donald J. Trump claimed that he won. ‘How?’ You ask? With an effective social media strategy.

#AskJuncker: Brexiters hijack the EU Commission hashtag

After his #SOTEU speech that reached mainly the Brussels “EU bubble” (see our study), European Commission President Jean-Claude Juncker held a YouTube event with 3 Euro-bloggers. The aim of this web-tv show? Trying to speak to young Europeans through a popular media. Unfortunately, things did not go well for Mr Juncker.

Pulse of Europe: Can “positive” populism win on social media?

In 2016, Europe saw xenophobic grassroots movements rise, like Pegida in Germany. Could 2017 see pro-European activists reproduce this example to draw positive attention to the European Union? Starting from Germany, again, EU federalists try to organise themselves across Europe with the help of Pulse of Europe.

#SaveTheLink: How the European Commission ran away from the debate on copyright reform

After lengthy consultations and two European Parliament reports, the European Commission has finally announced its proposal to reform copyright law in the EU. Copyright in the EU is one of the key reforms necessary to create the Digital Single Market, one of the high political priorities for the European Commission. The proposal aims to modernise the existing framework by updating related reproduction and distribution rights and communications with the public.