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Social media audit and ecosystem

Social media audit and ecosystem

Showing organisations how they, their products and issues are perceived in social media. Unlocking the secrets of their ecosystem, their audience and surrounding communities. Identifying key opinion leaders and tactics to approach them.

Visualise and map your audience

Audit

With our Twitter account audit, you’re able to:

  • Evaluate if your audience matches your objectives
  • See the relationships inside your audience
  • Visualise how your followers are organised in communities
  • Understand how to better activate your audience

Facebook

Through Facebook, we’re also able to understand the market characteristics of an audience (Facebook page fans) by comparing them to a broader audience. This interest analysis gives strong insights on how you could better target your audience with tailored content.

Deliverables

Twitter

List of accounts

Excel – The list of Twitter accounts following the audited Twitter account, the communities these accounts belong to as well as an individual score of influence and interest.

Communities

PowerPoint – Inside the audience, an identification of the communities involved and their influential leaders.

Analysis

PowerPoint – Analysis of how opinion leaders interact and influence each other inside the targeted audience.

Evaluation

Evaluation of the gathered audience compared to its outreach objectives

Facebook

Interest analysis

Analysis on the interests of the targeted audience compared to a broader population

Demographic analysis

Demographic statistics of your audience

Our Services

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Please feel free to contact us. We will get back to you with 1-2 business days. Or just call us now

+32 471 77 94 52
info@saper-vedere.eu

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Understand your ecosystem

Triangulation

Ecosystem analysis is used for:

  • Target/lead identification: after having audited your Twitter account (link to account audit), ecosystem analysis will reveal the key accounts you're missing within your audience. By implementing content and outreach strategies towards these leads, you can qualitatively and quantitatively grow your Twitter audience in relevant sectors.
  • New markets identification: "fintech", "greentech", "biotech", "insurtech" - all these new fields and their influencers are rather vague and opaque. Through our methodology, you will be able to have a full understanding of a new market you want to enter or influence.
  • Identify hostile communities or supporters networks: ecosystems of hostile or supportive stakeholders can also be mapped to understand how they influence each other on sensitive issues. This analysis leads you to understand how sensitive narratives can emerge and spread.

Online and offline strategies

Our digital stakeholder mapping can of course be completed with an “offline” one. Our added value lies in providing our clients with insights on the influence processes occurring inside a specific ecosystem. We then develop and implement comprehensive online (social media) and offline (traditional media) strategies, taking into account this environment as well as our clients’ objectives and DNA.

Deliverables

Twitter

List of accounts

Excel – The list of twitter accounts of all key opinion leaders in a sector, theme, issue or other set of opinion leaders, along with their respective communities, reputation and interest scores.

Communities

PowerPoint – Identification of communities and their opinion leaders.

Analysis

PowerPoint – A full analysis of how opinion leaders interact and influence each other

Conversations

An analysis of these stakeholders’ conversations on your issue

Evaluation and recommendations

Constructive evaluation and recommendations on the communities to be reached by content activation

Our Services

Need Help ?

Please feel free to contact us. We will get back to you with 1-2 business days. Or just call us now

+32 471 77 94 52
info@saper-vedere.eu

Get A Quote