Showing organisations how they, their products and issues are perceived in social media. Unlocking the secrets of their ecosystem, their audience and surrounding communities. Identifying key opinion leaders and tactics to approach them.
At Saper Vedere, we’ve always been amazed at how many organizations don’t have insights on who they’re talking to on Twitter and Facebook, not knowing if their message has even been received by their audience. Are you pushing your press releases to journalists or to your competitors? Is your Twitter account influencing Key Opinion Leaders or just your own employees?
To provide these insights, we created a unique methodology to map the relationships a Twitter account has with its audience and understand how this audience is activated through the pushed content. We then check if the audiences gathered by those followers fit the Client’s account editorial guidelines and with that we provide a constructive evaluation of your outreach policies.
Through Facebook, we’re also able to understand the market characteristics of an audience (Facebook page fans) by comparing them to a broader audience. This interest analysis gives strong insights on how you could better target your audience with tailored content.
Nowadays, nearly every influential stakeholder has an active Twitter account, whether they’re a journalist, politician, activist, NGO or corporate. Traditional stakeholder mapping has to therefore be upgraded by adding an essential component – a digital influence layer.
Whether your strategy requires you to be a social listener or a social influencer, it is crucial for any organisation to understand the digital ecosystem which it needs to fit into. Before putting a strategy in place and investing in content, you need to answer very simple questions: Who shapes the online debate on your issues? What are the key communities involved in your sector? Who are the third-parties that could embody your messages?
Our digital stakeholder mapping can of course be completed with an “offline” one. Our added value lies in providing our clients with insights on the influence processes occurring inside a specific ecosystem. We then develop and implement comprehensive online (social media) and offline (traditional media) strategies, taking into account this environment as well as our clients’ objectives and DNA.